What? What do you mean it was the first thing you clicked on? What do you mean the clever and misleading button title didn't dissuade you even a little bit?
Well, I guess I should have known some folks would make it here... I'll tell you what. I can tell already: You're something real special. You're different. You have what it takes. You're now part of a secret club that's so secret it doesn't even have a name. Even the Illuminati has a name!
What does the club do? Well, uh, members can enter stuff into the box below. It's not case-sensitive, so don't worry. Not everything works as a password, but I'm adding new cool stuff all the time. Just enter whatever comes to mind. Keep it to one word, no spaces, no special characters (numbers are fine). If you enter one of the right passwords, you'll get access to a secret special page! Each password will yield a different secret special page (except for some that redirect to one another.) Some may also direct you offsite.
What a unique idea! Nobody has ever done this before.
(P.S.: If you don't know where to start, try highlighting text on different pages and look for white-font "freebie" keywords.)